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The choice of branding is a key step in the development and success of any business. As we are living in this digital economy, it has become easier than ever to connect with people all over the world. We can make purchases and receive orders from everyone who has an internet connection. This means that the more accessible our brands are to potential customers, the higher our chances of getting repeat sales.

With so many options for building your online store, choosing your brand name is a crucial opportunity to communicate your brand identity. It’s important to be unique within your industry and have something memorable about you. There are several reasons why clients will want to purchase from you — but perhaps one of the most powerful marketing tools is knowing what they are purchasing. Branding is often used as a way to identify a company’s values and beliefs before making a sale. Having a clear idea of why a person would want to buy from you allows you to communicate better and find ways to increase your revenue as well as attract new customers. When it comes time to get creative when choosing your logo or name, keep these tips in mind:

Make sure the branding reflects your values. While some industries like finance may place a high value on keeping their logos simple — other businesses could benefit from making bolder changes. Think about each aspect of your experience that aligns with your core values, such as your “why” versus “what.” Is there a point of difference between where you want to go as a client and where your customer is likely to travel? Be specific so that your brand stands out. For example, if you are selling luxury home accessories, don’t make it sound sexy or too formal — instead, choose to focus on timelessness and quality. Choose a different font, typeface, or color scheme. Make sure that the fonts are easy to read and work well together. A good rule of thumb is to use large lettering and small spaces while using smaller letters to create contrast. You can also add text above and below, but it should fit nicely and not feel overwhelming. Consider using contrasting colors, which will highlight your business. Remember to avoid monotonous patterns and stick to bright accents. Ensure your logo reflects the look you intend to give off. If you are launching a new product line, consider changing the color palette to make it distinct from others. Do not change the typography or design for every single piece of design — keep things minimal and professional. If you are rebranding your existing products, take stock of everything. What does your current identity mean to you? Does your target audience resonate with the design? Try to stay true to your roots and remain consistent with the style and tone you are aiming to achieve. Designers and illustrators often create images based on how users see themselves. By staying true to yourself, you ensure that you’re attracting the right people to see your products. Use illustrations with your preferred font styles and shapes. Don’t try to make them look perfect, just do whatever feels visually appealing. Add in elements such as calligraphy, textures, or even objects, whether real or imaginary. Keep it fresh and authentic. You can only put your heart into your creations if you know your style is going to evolve. Your logo and branding should reflect your character. Avoid mimicking everything else; stay natural and have fun!

The process of crafting your logo can feel intimidating at first. Most often, you want to keep things realistic and simple to show off your creativity and individuality. However, it’s important to remember that not all designs will work for everyone. Whether you’re creating a website, t-shirt, or social media graphics, there are several components to think about, including your brand voice. To help you figure out what yours is and incorporate it into your brand identity, I created a template that you can follow when working with us to define and share your corporate ethos.

Brand Identity Template Template Checklist Template 1: Fill in all aspects of your brand identity, including what it represents/represents. 2: Identify who your primary stakeholders are — who are the people in positions of authority within your organization, e.g., CEO, board members, HR heads? 3: Determine your target market, and define its needs. 4: Include both qualitative and quantitative data that supports your claims. 5: Define any obstacles you might face or problems your target industry faces. 6: Describe the solution you need to offer to those problems; you can include multiple steps. 7: Specify your desired outcomes — the return on investment you’d expect to gain from your services. 8: Explain your competitive advantages and the tactics you will employ to attain them. 9: Define how you will reach your goals. 10: Show the results of your efforts. 11: Identify why you have chosen your industry — why did you start your brand? 12: Offer recommendations on how to improve upon them; suggestions can include action items to implement, processes to automate, or additional resources to access. 13: Introduce your message and explain why it matters to your target audience, your competitors, etc. 14: Highlight relevant imagery and symbols/colors that best reflect your reputation and overall aesthetic. 15: Refine your image until it can comfortably reside in all areas of your image. 16: Take the necessary measurements to ensure the appropriate size so your image appears correctly in websites, mobile apps, print ads, and video content. 17: Finalize design elements that are suitable for further development. 18: Proofread and enhance your graphic designer work. 19: Test your visual design by placing it onto mock screens — a fun and engaging exercise to check for consistency and layout. 20: Share your completed visual mockup via email with designers and illustrators or directly through your social media profiles to provide feedback and gauge any improvements. Please note that the templates in this checklist vary depending on the job that was being done. We encourage you to adapt this guide accordingly. 21. Ask your freelance designer to review the template to determine any issues and make adjustments. 22. Get inspiration for future visuals. 23. Once you’ve finished filling in all aspects of your brand identity template, it is now time to finalize the rest. 24. Select the direction of your visual brand, and decide how you’ll represent your brand’s personality. 25. Next, select your cover image (if applicable) with three types of color palettes — neutral, warm-warm blue, cool-cool green, etc. 26. Finish the design with your tagline and title. 27. Print your brand badge, sign-off letter, and other promotional materials. 28. Finally, place your label and install your QR code so the visitors can immediately download your brand’s identity on their smartphones. 31. Congratulations! Hopefully, you found this page helpful in developing a comprehensive brand identity.